2026 | Professional

MUSE Design Awards Gold Winner

QUITTER: Dual-Wrist Wearable - The Cost of Commitment

Entrant

Qiaozhi Zhang

Category

Product Design - Emotional & Well-Being

Client's Name

Country / Region

China

For millions of smokers, cessation is not a journey; it is a cycle of shame, failure, and debilitating self-blame. They have tried the "gentle paths" and the "supportive advice," only to see their fragile willpower shatter against the walls of addiction, leaving them in a persistent state of emotional hopelessness. Quitter breaks this destructive cycle by rejecting the premise that more "support" is the answer. Instead, it provides the one thing these individuals know they need but are unable to generate themselves: an unwavering, enforced commitment. We convert the abstract, fleeting desire for well-being into a concrete, non-negotiable, high-stakes contract. By making failure too expensive to ignore—both financially and psychologically—Quitter removes the option to fail, empowering the user to step off the willpower battlefield and onto a path of enforced compliance, leading to the first real state of emotional peace they have felt in years.

Credits

Qiaozhi Zhang
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