2026 | Professional

MUSE Design Awards Gold Winner

Mamaguo Postpartum Shoes Series

Entrant

Beijing Zhengan Pinzhi Technology Co., Ltd.

Category

Fashion Design - Footwear

Client's Name

Beijing Zhengan Pinzhi Technology Co., Ltd.

Country / Region

China

Centered on the core philosophy of “Warm Companionship,” this product seamlessly blends soothing aesthetics with postnatal functional needs, delivering comprehensive care that nurtures both body and soul during the postpartum period.
Aesthetically, the upper incorporates two exclusive IP characters—“Cute Concert Rabbit” and “Fluffy Fortune Bear”—presented in a fresh watercolor style with soft pastel hand-painted finish, creating a warm and soothing atmosphere. These adorable designs act as close companions, breaking the monotonous and dull stereotype of traditional postpartum shoes, providing new mothers with gentle emotional support throughout their recovery.
This product adopts a white sneaker silhouette with a closed heel and rounded toe, effortlessly adapting to indoor lounging scenarios and casual outdoor activities. At the same time, it is meticulously optimized to address the health and comfort needs of postpartum women. The closed heel, coupled with a knitted fabric lining, ensures effective warmth retention to alleviate cold feet after childbirth. The knitted fabric also offers excellent breathability, complemented by the textile upper, preventing discomfort caused by stuffiness and sweating. The widened last provides ample room for postpartum swollen feet, minimizing constriction and friction. The outsole is crafted from anti-slip, thickened EVA and utilizes a dual-layer cushioning sponge structure, effectively dispersing pressure on the feet while walking. This strikes a balance between softness and support, making every step more comfortable and effortless—delivering gentle, all-day protection for new mothers.

Credits

Design Director
Hongyue Zhang
Design Director
Hongrui Zhang
Designer
Qianqian Meng
Designer
Xiangyang Wang
Designer
Hong You
Designer
Laipeng Xu
Designer
Jinqiong Han
Designer
Siyu Ma
Designer
Hongpai Xu
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