2026 | Student

MUSE Design Awards Silver Winner

Beast Mode 116

Entrant

Ming Chi University of Technology

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

Taiwan

About The Entry

116 is more than a zip code; it’s the heartbeat of Muzha. This project is a raw collision of two worlds: the grounded, centuries-old ritual of tea culture and the rebellious, rhythmic pulse of Taiwanese hip-hop born from these very streets.

We didn’t just want to design a bottle; we wanted to capture the "buzz." We’ve personified the hazy, shifting sensations of being tipsy into six distinct "Monsters": Awakening, Clarity, Freedom, Adoration, Epiphany, and Edge. These aren't just characters—they are emotional mirrors. Instead of choosing a drink by flavor, we invite you to choose by your internal landscape. By identifying which monster resonates with your current soul, you find your liquid companion. It’s a design language that translates local heritage into a modern, visceral experience, bridging the gap between traditional craftsmanship and urban subculture.

Credits

Ming Chi University of Technology
HSIANG-HAN, SHIH
Ming Chi University of Technology
SHIH-CHI, HUANG
Ming Chi University of Technology
PEI-YU, WANG
Ming Chi University of Technology
TING-HUI, CHIU
Ming Chi University of Technology
ZHI-YUN, YE
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