Hana Securities, The Centerfield W

Hana Securities, The Centerfield W project is a 1,750m² exclusive private bank for VVIP clients, located in Gangnam, Seoul. Unlike other private banks, the space was designed to play a central role in fostering trust and comfort through colors and textures of the finishes, carefully curated furniture, and controlled lightings. These design elements are coordinated to create a seamless experience that balances refinement and comfort. Guided by the philosophy “Simple yet intuitive, refined and confident,” the design embodies understated sophistication, redefining contemporary financial hospitality.
Inspired by the serene elegance of an Italian lakeside villa reserved for the privileged few, its interior reinterprets the spatial layout of Roman residence. The space makes gradual transition from public area, the entrance to the most private area, VVIP consulting zone as a finale. Curved walls and softened edges throughout the space create a sense of quiet luxury and timeless atmosphere. Each consulting room conveys a unique narrative inspired by masterpieces, expressed through bespoke furniture and materials.
Along with general consulting rooms, this branch introduces a Dealing Lounge/Room designed for young entrepreneurs and startup founders, etc. in Gangnam. The room is equipped with tickers and LED screen displaying real time stock charts, and clients can make instant transaction in forward-looking financial atmosphere.
In their VVIP zone, there are two fully reservation-based room with highest level of privacy. They are furnished with high-end pieces and curated with tea and wine programs for customer’s confidential meetings and social gatherings.