Yilan 12 Townships Terroir Tea Gift Set

Centered on Yilan, Taiwan, this project transforms local terroir into a drinkable sensory system. Shaped by mountains, plains, and ocean, Yilan nurtures diverse ingredients and flavors. Using the Lanyang River as a natural boundary, the twelve townships are restructured into an interconnected narrative, translating geography into a cohesive tasting experience where place is not only seen, but experienced and remembered.
Each tea package features representative local landscapes integrated with regional ingredients, establishing a direct connection between scenery and flavor. The color palette adopts high brightness with softened tonal transitions, evoking Yilan’s diffused daylight—clear, humid, and gentle—creating a visual language that is vivid yet comfortable and approachable.
Inspired by postcards, the tea sachets extend beyond packaging into a medium of communication. The reverse side is designed in a postcard format, allowing users to write, stamp, and send it, transforming each unit into a shareable fragment of place and memory.
The individual box extends the concept through a map-based flavor index, clearly indicating ingredient origins and reinforcing the relationship between product and place.
The outer gift box draws inspiration from Guishan Island, using a gradient that transitions from mountainous greens to fertile plains and finally to ocean blues, visualizing the flow of terrain and flavor.
By centering on the idea of “drinking terroir,” the design elevates Taiwanese local culture and environment into a portable, immersive experience—where packaging becomes not only a container, but a carrier of stories.