2026 | Professional

MUSE Design Awards Gold Winner

Multifunctional Interactive Magnets – Hainan Collection

Entrant

Hainan Sanlianglia Culture & Technology Co., Ltd.

Category

Product Design - New Category:

Client's Name

-

Country / Region

China

About The Entry

This collection is a series of cultural souvenirs inspired by the vibrant tropical culture of Hainan Island. The design features bright colors and playful forms that capture the relaxed atmosphere of seaside travel. Moving beyond traditional flat magnets, the collection incorporates 3D structures, flowing sand elements, rotating components, spring mechanisms, and NFC technology. These features transform ordinary souvenirs into interactive collectibles that can be touched, played with, and displayed, allowing Hainan culture to be experienced in a lively and contemporary way. The design aims to shift cultural souvenirs from purely decorative objects into engaging, hands-on experiences.

The visual design draws from iconic island symbols. Frangipani flowers represent tropical freshness and romance, while coconuts and palm trees symbolize the vitality of local nature. Seafood and traditional dishes reflect Hainan’s rich food culture and everyday life. Narrative-inspired forms such as Polaroid frames, envelopes, and vinyl records evoke the feeling of preserving and sharing travel memories, while NFC record magnets symbolically allow users to “listen to the sea.” Dynamic sand elements recreate the rhythm of ocean waves, enhancing the sensory experience. In addition, elements of traditional Chinese culture, including auspicious lions and dragons, are incorporated to enrich the cultural narrative and convey positive symbolism, blending traditional culture with modern creative design.

The magnets are designed to create emotional connections with users. For travelers, they serve as tangible reminders of a Hainan journey, allowing memories of the island to be revisited through interactive features. For local residents, familiar imagery strengthens cultural identity and pride. Functions such as rotating structures, detachable elements, and built-in phone stands also make the magnets practical decorations for homes and offices. These interactive details also bring a sense of relaxation and enjoyment to everyday environments.

Compact and easy to carry, it naturally works as a thoughtful souvenir or gift from Hainan. By combining cultural storytelling, playful interaction, and practical design, the series promotes Hainan’s regional culture in a youthful and engaging way while supporting the development of contemporary cultural tourism products. It also helps strengthen the visibility of Hainan’s cultural identity and encourages wider appreciation of its local traditions.

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