Fu Xian Yun

Project Name: Weekly Tea Collection

Core Concept:

Designed for urban office workers, "Weekly Tea Collection" guides consumers from sugary drinks to natural, healthy tea as a caffeine alternative. It embeds a predictable, healing micro-pause into the fast-paced daily routine.

Design Innovations:

1. Scenario-Based Tea Arrangement

Based on aroma and tea character, seven teas are matched to each day from Monday to Sunday: Monday – uplifting oolong, Tuesday – refreshing green tea, Wednesday – balanced Da Hong Pao, Thursday – aromatic jasmine tea, Friday – cleansing dark tea, Saturday – mellow white tea, Sunday – soothing black tea. This is a "functional tea solution" derived from the weekly emotional curve.

2. Blind-Box Experience

Each serving is individually sealed in a portable, fresh-keeping pack. Without any expertise, users can explore seven distinct Chinese teas in one week. The unboxing ritual, paired with brewing guides, eliminates decision fatigue and adds a unique sense of anticipation to every workday and rest day.

3. New Chinese Visual Narrative

The outer box features a three-layer cutout cardboard structure: the first layer as a window frame, the second as foreground leaves, and the third as a landscape painting in neo-Chinese style. These three layers create a depth-of-field effect, metaphorically suggesting that even amidst concrete and steel, a single cup of tea can transport the mind to nature. This design elevates tea drinking into an escape and return – preserving the poetic aesthetics of Chinese landscape art while responding to the urban longing for natural healing.