2026 | Professional

MUSE Design Awards Gold Winner

LUOLAI Flagship Store Ecological Experience

Entrant

LUOLAI LIGHT/ Brian

Category

Lighting Design - Retail & Commercial (Interior Lighting)

Client's Name

Luolai Smart Home

Country / Region

China

About The Entry

The lighting design for the LUOLAI Flagship Store Ecological Experience is a bespoke, holistic masterplan designed to breathe life into a multi-faceted retail ecosystem.

Guided by the philosophy of “Empowering Home Ecosystems through Light, Defining Lifestyle Aesthetics through Texture,” the scheme spans the entire brand portfolio—from premium sleep systems and soft furnishings to wellness and smart home technology. By weaving LUOLAI’s core values of health, comfort, and beauty into each zone, the design creates a sophisticated environment where functionality, spatial storytelling, and sensory immersion converge. In addition, key focal zones utilize an RGBW color-tunable lighting system, which flexibly adjusts ambient colors for various themes, enhances visual appeal, and effectively captures consumers’ attention.

Central to this design is a three-tier lighting hierarchy. A 3000K foundation of warm, gentle light sets an inviting tone, while anti-glare downlights maintain uniform illuminance levels of 150–300 lux and eliminate any sense of spatial oppression. This base is layered with high-performance spotlights (Ra≥95, R9>50), precisely calibrated between 750 lx and 1500 lx to faithfully reveal the intricate textures and authentic hues of the textiles. Completing the narrative, integrated linear LEDs trace the ceiling and display cabinetry, defining spatial boundaries and fostering a deeply immersive atmosphere.

Each exhibition area features custom lighting tailored to its specific category characteristics. The bedding zone utilizes soft, low-glare diffusion to cultivate a serene sanctuary, while the tableware zone employs high-CRI optics to accentuate the luster and quality of the wares. In the AI-powered product zone, neutral tones enhance the tech-forward aesthetic; meanwhile, the luminaire zone uses dynamic dimming to showcase the versatility of the products themselves. Even the gift section is carefully curated, using soft accent light to highlight the sophistication of the packaging and draw the eye to key focal points.

The entire environment is governed by an intelligent control system, which offers one-touch transitions between business, scene experience, and social modes for an optimal ambiance while enhancing energy efficiency. More than mere illumination, this meticulous, immersive lighting design allows visitors to experience the charm of the “LUOLAI Home” ecosystem, showcasing both the professional craftsmanship and human-centric warmth of LUOLAI.

Credits

Chief Designer
Brian
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