2026 | Professional

MUSE Design Awards Gold Winner

PG7 Traveler III

Entrant

ANTA (China)Co.,Ltd.

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Zheng Fei, Su Jiaming, Zheng Maomi, Guo Xiaowei, Yuan Minghui, Chen Feng, Zhou Hongli, Bei Zonglei, Ye Fuquan

Country / Region

China

About The Entry

The PG7 Traveler III targets the common shortcomings of everyday runners in jogging and power control, tackling the challenge of impact with a systematic cushioning solution. It effectively optimizes shock absorption and force transition upon foot-strike. Through synergistic innovation in both its structure and materials, the product makes high-performance cushioning and stable support truly accessible to the average user, allowing more people to experience a professional level of athletic protection. Whether for daily commutes or city jogs, it delivers an all-around "Soft, Stable, Snug, and Breathable" experience, conveying a deep dedication to the health and safety of the everyday runner.

Developed over 850 days and 35 rounds of refinement through a joint effort between the Sinopec Materials Lab and ANTA, this innovative midsole sets a new benchmark in shock absorption by optimizing its styrene-butadiene block copolymer structure. It is the first to achieve a G-value (Peak Gravity) of 7.6, surpassing the industry standard of ≥9. This breakthrough allows the shoe to absorb significantly more impact, providing a lighter and safer feel for the everyday runner.

Furthermore, the midsole material boasts a 79.1% energy return efficiency and a low-density structure of just 0.14g/cm³, proving that powerful cushioning doesn't have to be heavy or bulky.

The PG7 running shoe helps mass consumers in the initial stages of running gain a clear concept for purchasing suitable running shoes by utilizing the definition and application of shock absorption G-value in the midsole, enabling them to buy running shoes that are more suitable for them.

In collaboration with ShanghaiTech University, ANTA developed the "Haina Gravity System" using AI and Finite Element Analysis. This unique, single-mold structure is specifically designed for jogging. By precisely placing guidance lines at the ball of the foot, it optimizes the path from foot-strike to toe-off. This helps even novice runners achieve a smoother, more stable, and effortless gait.

Departing from the high-impact, explosive rebound of elite racing shoes, this system is tuned for a "gentle rebound curve." It ensures a smooth landing without jarring feedback, naturally guiding force through your stride to reduce stress on the knees and ankles.

Credits

Zheng Fei
Su Jiaming
Zheng Maomi
Guo Xiaowei
Yuan Minghui
Chen Feng
Zhou Hongli
Bei Zonglei
Ye Fuquan
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