2026 | Professional

MUSE Design Awards Gold Winner

A+ Student Backpack

Entrant

ANTA (China) Co.,Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The school years represent a critical stage of rapid skeletal development and height growth. Yet most conventional backpacks overlook the significant physical differences among students and the long-term effects of heavy loads. Developed from real campus scenarios, the A+ Student Backpack addresses three essential needs—growth adaptability, healthy load carrying, and safe commuting—to create a backpack designed specifically for students throughout their developmental years.
Recognizing the rapid growth and body proportion changes among students, the backpack features an adjustable back-length system combined with a three-dimensional back panel, allowing the fit to adapt to different heights and body structures. Paired with A+ S-shaped shoulder straps and the upgraded Wing Suspension System 2.0, it distributes pressure more evenly while improving breathability, ensuring sustained ergonomic comfort throughout the growth phase.
Students often carry heavy textbooks that shift the backpack’s center of gravity backward, increasing strain on the body. The A+ Student Backpack uses a back-aligned book storage structure to keep weight closer to the body and stabilize balance. At the base, a patented X-115° bionic cross-strap support system cradles the load and redistributes weight more evenly, significantly improving carrying comfort and reducing shoulder and back pressure.
To enhance safety during early morning and evening commutes, the backpack incorporates a 360-degree reflective visibility system. Reflective elements positioned on all sides improve visibility in low-light environments, helping students remain easily recognizable to drivers and pedestrians.
The A+ Student Backpack features the A+ Honghu Storage System, inspired by the spirit of “Honghu Zhi Zhi”—a symbol of great aspirations. Combined with a structured rectangular body design, it prevents textbooks from bending while maintaining a stable and organized interior layout. Zoned book compartments position textbooks close to the back, reducing movement and improving carrying stability. The backpack also includes a dedicated racket compartment, side pockets for water bottles, and an external attachment for hats, enabling seamless transitions between study, sports, and everyday activities.
The backpack’s appearance features a distinctive A-shaped front segmentation, derived from the initial letter of the ANTA brand, forming a recognizable design language and protected by an appearance design patent.

Credits

ANTA (China) Co.,Ltd.
Zhu Weiming
ANTA (China) Co.,Ltd.
Song Yongjian
ANTA (China) Co.,Ltd.
Jiang Haoran
ANTA (China) Co.,Ltd.
Duan Yujie
ANTA (China) Co.,Ltd.
Zhang Xin
More Gold Winners
Product
2026
MUSE Design Awards Winner - MOVA TPEAK AI Note

Entrant

Zero Boundary Singularity Technology (Shenzhen) Co., Ltd.

Category

Product Design - AI-Integrated Devices

Product
2026
MUSE Design Awards Winner - CamScanner Apex 1 Pro AI Scanner

Entrant

Shanghai Linguan Data Co., Ltd. / HELI (Shanghai) Technology Co., Ltd.

Category

Product Design - Office Equipment

Architectural
2026
MUSE Design Awards Winner - FTB Tower

Entrant

Aedas

Category

Architectural Design - High Rise Buildings

Landscape
2026
MUSE Design Awards Winner - FOSHAN BEGONIA

Entrant

LANSONG DESIGN GROUP

Category

Landscape Design - Residential Landscape