2026 | Professional

MUSE Design Awards Gold Winner

Old Parr Tropical — Limited Edition

Entrant

forceMAJEURE Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Old Parr , Diageo

Country / Region

Gallery

About The Entry

Old Parr Tropical is a limited edition spirit created for the Dominican Republic, blending the elegance of Scotch whisky with bright notes of tangerine and yuzu. Our task was to translate this unexpected fusion into a label that felt true to the liquid while resonating with a culture shaped by heat, rhythm, and social energy.

In the Dominican Republic, dusk is a moment of transformation. As the sun sets, orange skies fade into shadow, citrus lingers in the air, and music begins to rise. It is a suspended moment between ease and anticipation, where the night slowly comes alive. This became the emotional core of the design.

The label captures this precise window. A sensorial expression of dusk light, citrus warmth, and understated glamour. It honors Old Parr’s Scotch heritage while embracing a golden tropical world where flavor and rhythm converge.

The idea centers on a tropical atmosphere at sunset. A world where day softens into night and everything feels possible. The aesthetic blends sunset lounging with lo-fi elegance, creating a presence that feels confident, magnetic, and distinctly local.

The design brings this to life through warm, glowing tones inspired by sunset skies and evening haze. Layered textures evoke humidity, ripe fruit, and the slow pulse of nightfall. Classic Old Parr cues are reinterpreted through a contemporary lens, balancing refinement with brightness. The result is a label designed for real moments, from early evening aperitifs to late-night gatherings, where elegance feels effortless.

Old Parr Tropical ultimately feels both authentic and unmistakably Old Parr. It signals a shift in mood, from relaxed to electric, from sunlit to seductive. A bottle that captures the charged promise of dusk, where citrus heat meets Scotch elegance.

Credits

Creative Director
Pierre Delebois
Art Director
Akriti Malhotra
Art Director
Tim Devereaux
Art Director
Gloria Jiang
Account Manager
Carla Sofia Elizundia
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