WOMEN'S DAILY MULTI PACKS/MEN'S DAILY MULTI PACKS

Designed for urban men and women over 30, this supplement series features gender-specific versions to address distinct nutritional needs. By incorporating individually portioned sachets, it solves the common problem of not having the time to track nutrients or the energy to manage them. This approach transforms complex nutritional management into a “tear-and-take” daily routine, facilitating more efficient self-care.

Using “V” as the core visual symbol, the packaging achieves a seamless unity of the brand name (QivitaTM), product category (Vitamin), and visual concept (Vitality). The trapezoidal color blocks extending outward from both sides lead to striking visual tension, suggesting the function of efficient nutritional supplementation while metaphorically representing the release of energy and the renewal of vitality. Furthermore, the white central zone explicitly displays four nutrient caplets for daily supplementation, allowing consumers to instantly grasp the core value of “all-in-one convenience.” A rigorous, centered symmetrical composition, paired with expansive blocks of elegant solid colors, delivers a clean, refreshing, rational, and orderly visual effect. In addition, the entire series maintains consistency across all products, spanning brand logo placement, font design, and information hierarchy.

The packaging differentiates gender-specific versions through exclusive colors and minimalist icons. The women’s version mainly adopts magenta and deep pink, complemented by light blue lines and face & shield motifs, echoing the theme of “YOUTHFUL BEAUTY.” The men’s version takes high-tech blue and cyan as primary colors, while also incorporating yellow-green lines and lightning & power motifs, highlighting the core promise of “PRIME POWER.”

The packaging strikes an ideal balance between user convenience, product differentiation, and information communication, evolving daily nutritional supplementation into a clearer, more consistent wellness habit.