Xinghuacun 1957 Classic Edition

Entrant

Shenzhen Bianfa Brand Consulting and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

China Shanxi Xinghua Cun Fenjiu Distillery Co.,Ltd.

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xinghuacun 1957 Classic Edition (Image 7)

About The Entry

Xinghuacun 1957 is a systematic replication and upgrade of the classic products from Xinghuacun in the 1950s and 1960s, striving to create a classic product that combines historical weight and contemporary collectible value. The "Classic Edition" is not simply "old baijiu in new packaging"; it essentially represents a value enhancement of the "classic" concept - combines the foundation of high-quality premium liquor, the positioning of affordable everyday liquor, and profound retro aesthetics to collectively respond to the consumption demands of the era.