TIGER TALLY BISCUITS

This project involves the packaging upgrade and redesign of the iconic cultural-creative product Tiger Tally Biscuits under the brand Shaan Pastry . The product's prototype is inspired by the Warring States Du Tiger Tally housed in the Shaanxi History Museum, which is the earliest known tiger tally in China and the one bearing the longest inscription among all Qin Dynasty tiger tallies discovered to date. The challenge of this redesign therefore lies in preserving the cultural essence of the original product, carrying forward and amplifying its spiritual significance, while at the same time further highlighting the brand's distinctive character and offering consumers an entirely fresh experience. The new packaging for Tiger Tally Biscuits seeks to communicate with contemporary consumers through a relatively relaxed and modern design language, conveying the spiritual core of traditional culture in the context of everyday life, and inspiring people's attention, appreciation, and curiosity toward traditional culture.