2026 | Professional

MUSE Design Awards Platinum Winner

GEELY Xingrui L PLUS

Entrant

Geely Auto mobile Holding (Shanghai) Co., Ltd

Category

Transportation Design - Automobiles

Client's Name

-

Country / Region

China

About The Entry

GEELY Xingrui L PLUS is rooted in profound cultural heritage, weaving together natural inspiration, artistic vision, and cultural resonance into a tangible, cohesive design language. By harmonizing its stance, color, and space, it reimagines a mobility experience that unites emotional connection with functional excellence.

The exterior design presents a decent, commanding stance, echoing the majesty and dignity embodied in traditional Chinese aesthetics.

•Measuring 4,956 mm in length, the vehicle achieves a robust, imposing visual identity through golden ratio proportions, a continuous horizontal beltline, and meticulously balanced front-to-rear visual weight.

•Inspired by traditional palace pillars, the upright front grille projects an aura of dignified grandeur.

•The headlights feature dual multi-faceted lens modules on each side, creating a striking sense of visual depth.

The car paint reflects the beauty of natural landscapes and artistic heritage. Five exclusive colors—Danxia Red, Twilight Purple, Mogao Blue, Crescent Spring Teal, and Mural Azurite Blue—are derived from geological terrains, sunset glows, mineral crystals, and traditional pigment systems. Enhanced by multi-layer paint technology and optical particle effects, these colors create a dynamic visual experience as ambient light shifts.

Built upon the advanced Compact Modular Architecture (CMA), the cabin maximizes spatial efficiency and premium comfort.

•With an exceptional 84.5% interior space utilization rate, the cabin offers spacious comfort.

•Drawing inspiration from the traditional Chinese garden technique of framed scenery, the 0.56 m² panoramic glass roof floods the cabin with natural light and offers expansive views for an open, airy feel.

•The seat textures pay homage to traditional weaving techniques, featuring subtle woven motifs for refined appeal. This artistry is elegantly complemented by matte suede and a crystal gear lever, enriching both the visual and tactile experiences. A 10-layer seat construction provides plush comfort and ergonomic support, with integrated ventilation, heating, and massage functions reducing fatigue during long journeys.

The smart rear center console supports adjustments of ventilation, heating, and massage, catering to individual comfort preferences. A 23-speaker audio system works in tandem with the 256-color ambient lighting, creating a deeply immersive space that elevates both physical comfort and overall mood during every trip.

Credits

Geely Auto mobile Holding (Shanghai) Co., Ltd
Zheng Chen
Geely Auto mobile Holding (Shanghai) Co., Ltd
Baiqing Wu
Geely Auto mobile Holding (Shanghai) Co., Ltd
Chuanxi He
Geely Auto mobile Holding (Shanghai) Co., Ltd
Zheng Wang
Geely Auto mobile Holding (Shanghai) Co., Ltd
Junkai Yang
Geely Auto mobile Holding (Shanghai) Co., Ltd
Zhiwei Zhou
Geely Auto mobile Holding (Shanghai) Co., Ltd
Fei Wu
Geely Auto mobile Holding (Shanghai) Co., Ltd
Xiaoying Song
Geely Auto mobile Holding (Shanghai) Co., Ltd
Zijie He
Geely Auto mobile Holding (Shanghai) Co., Ltd
Shuchun Yuan
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