2021 | Professional

MUSE Design Awards Platinum Winner

Deepure Instant Supplement of Pu'er Tea

Entrant

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Tasly Holding Group

Country / Region

China

Chinese cultural heritage for thousands of years can be displayed in the creation of Chinese characters. LOGO put in the font Song Ti to express a poetic beauty, sets a simple yet luxurious tone. The whole presents a classical bookish temperament. The push-out structure achieves easy carrying. The 40-pack is a collection of 10 packs, and the packet withdrawal simulates pulling out a book. The 100 sticks are designed to be in forms of 10×10, every 10 sticks placed in a shuttle-shaped bag, the outer layer covered with beige corrugated paper sealed with gold leaf foil. The exterior uses a tin box with a top with sophisticated craftsmanship consisting of bronzing and UV. The set visual is combined with the exquisite Pu'er tea pattern, which emphasizes the attributes, visualizes text and language, resonates the font with a unique rhythm, presenting a good high-end tea.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Yuxuan He
Assistant Designer
Han Wang
Illustrator
Ping Yi
Photographer
Juanjuan Wu
Technical Support
Zhangkun Xie
Project Manager
Krystal You
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