2021 | Professional

MUSE Design Awards Platinum Winner

Magicarrot

Entrant

NANJI E-COMMERCE CO., LTD.

Category

Packaging Design - Baby & Children

Client's Name

NANJI E-COMMERCE CO., LTD.

Country / Region

China

Magicarrot is a series of packaging for baby wash&care products. The original carrot-esque styling, adorable and entertaining, can be easily recognized on the goods shelf and cater to the aesthetic of baby-raising families. The entire body is able to be disassembled and also reconnected into a complete carrot after being used, the design of which allows parents to carry readily on an outing. The rounded shape is devised to add glamour to the packaging and avoid possible injuries caused by accidental bumps. In order to ensure the visual uniformity, all the packaging is unified in one color: vibrant orange. Along with the vibrant orange, the assembly method of segmented body creates an interesting bathing vibe for babies. All the characteristics of usage enables babies to play with Magicarrot.
Furthermore, the numbers on the packaging display the order of use and guide users to do body cleaning&care for babies, making communication between the packaging and users clearer.

Credits

Haibin Kong
Huanmei Sun
Chenxi Ji
Huanmei Sun
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