Bodyhero Plant Protein

BODYHERO IS THE COMPLETE CONVENIENT RANGE OF 100% VEGAN, HIGH FIBRE, LOW SUGAR, HIGH PROTEIN & FREE FROM PRODUCTS THAT TASTE SO GOOD.

OUR VISION IS TO BELIEVE IN YOU & OUR MISSION IS TO CREATE THE BEST PLANT PROTEIN PRODUCTS THAT TASTE SO GOOD

The brief we set out to achieve was to create a range of packaging that stood out both DTC and on shelf in a crowded market place, and that was more planet friendly. This meant using only 100% recyclable materials as a first in the sports nutrition space across the entire product range, and a sophisticated, simple, yet elegant and informative creative direction.

OUR PACK DESIGNS ARE CLEAN AND DISTINCTIVE AND ARE KEY TO OUR IDENTITY. THE USE OF WHITE SPACE REFLECTS THE CLEAN NATURE OF THE INGREDIENTS IN OUR PRODUCTS. THIS, IN TURN, REINFORCES OUR SUSTAINABILITY MESSAGE. Consistency of design across the range is essential to creating an immediate recognition of our products to our customers. This suggests uniformity of quality and great taste across the entire range.

The use of large white areas on packaging conveys the simplicity and purity of the ingredients used, whilst the Bodyhero brand ‘shield’ forms a unique leaf design that conveys our plant based heritage, and which is augmented by a mosaic pattern within the brand shield, and elsewhere on the packaging, to bring out the flavour cues. The quality of materials used are evident in the thickness of the packaging and in the packaging's construction vs the competition.