Shengming Shijia Tea Gift

Shengming Shijia Tea Gift blends regional features of West Lake Longjing Tea and brand attributes of Shengming Shijia.

The packaging is designed for the purpose of communicating our product’s regional features and brand’s profound cultural implication to young consumers. The packaging demonstrates such a representative sight of the West Lake (located in Hangzhou City, China) that the moonlight passes through hollow stone pagodas and casts itself on the West Lake forming several moon shadows. Thus, the sight got its household name: Three Pools Mirroring the Moon. The inner packaging adopts simple graphics of full moon by a modest visual expression to echo the sight Three Pools Mirroring the Moon.

To match the product positioning of simplicity and light luxury and the profound brand culture, the outer packaging is made of recyclable pulp, thereby brings users unique hand feel. Moreover, the combination of regional art and the brand not only endows the product with cultural value, but also ties up emotional links with consumers.