2021 | Professional

MUSE Design Awards Gold Winner

The lure of pet snacks

Entrant

NANJI E-COMMERCE CO.,LTD

Category

Packaging Design - Animals & Pets

Client's Name

NANJI E-COMMERCE CO.,LTD

Country / Region

China

About The Entry

At present, pet snacks are packaged in bags and boxes, and the pictures are mainly in the form of pet illustration and pet photography. The generic popular packaging is not only easy to cause visual fatigue of consumers, but also unable to attract the attention of consumers in the first time when the products are on the supermarket shelves.

"The lure of pet snacks" to the natural formation of pet eat snacks for design inspiration, gives the modelling of pet anthropomorphic, using the amplification pet emotion to show the pet to enjoy the satisfaction of snack, using charming pet modelling make the packaging more interesting, create differentiation packaging, to promote the brand of the product identification. Transparent packaging material is added in the central position of the package. The exposure of the contents of snacks can not only create a food protection scene where pets tightly hold snacks, but also enable consumers to quickly make judgments on the contents of snacks, thus reducing the cognitive cost of consumers.

Credits

NANJI E-COMMERCE CO.,LTD
Haibin Kong
NANJI E-COMMERCE CO.,LTD
huanmei sun
NANJI E-COMMERCE CO.,LTD
Chenxi Ji
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