Guangliang 59PLUS "Flying" Co-Branded Packaging

Guangliang 59PLUS “Flying” Co-Branded Packaging is forged corporately by Guangliang Wine Industry and Dunhuang Museum. “Flying spirit” has been deep inside the descendants of Yan and Huang (Chinese ancestors) long ago. From the mural Flying Apsaras in the Dunhuang grottoes to the advanced Chinese space technology, what plays the crucial role is the persistent exploration and pursuit of generations. Flying Apsaras was born from mythologies and religions, whereas, led to science and technology with which Chinese people are able to fly to the space, touch those stars that used to be a dream, roam in the boundless universe and eventually create ages of glory.

Regarding how to illustrate Flying Apsaras, Guangliang 59PLUS “Flying” Co-Branded Packaging is undoubtedly disruptive in appearance meanwhile pure in brand spirit with the white background. Flying Apsaras stands for not only Dunhuang murals but also space exploration. To respond to the symbolic meaning, the visual design integrates elements of Dunhuang murals and Chinese spaceflight on the illustration to portray a scene that a flying goddess meets an astronaut across time and space in the boundless universe. Such marvellous interaction implies a mindset of pursuit and exploration, and unique mood of Chinese aesthetics. The beasts of good omen encircles to symbolize the reunion of families and friends which also send wishes to users. The style of the illustration reflects a harmonious combination of tradition and modernization. Guangliang 59PLUS “Flying” Co-Branded Packaging aims to sustain emotional relations between consumers on basis of national culture. Through the contrast and balance of images, the exquisite and graceful packaging came into being.