Shede-Jade Dynasty jointly-designed wine gift package

We integrate traditional Chinese patterns and painting elements into the packaging design, and three bottle designs correspond to three ancient Chinese periods with top-level flourishing culture: Qin and Han Dynasties, Sui and Tang Dynasties, Song and Yuan dynasties. We hope such design, integrated with the enjoyment of sight, touch, smell and taste, instills into consumers’ minds the rich connotation and appealing artistic charm of Shede wine and Chinese traditional culture. The figures on the bottle are inspired by Jade Dynasty, a classic online Chinese game designed by Perfect World Games. Some classic figures and scenes in the game are integrated into the exterior of the bottle. We have chosen three classic characters: Gui Li, Bi Yao and Lu Xueqi, as the main elements of the bottle illustration.

The exterior package is inspired by the bronze mirror of the Tang Dynasty. The bronze mirror pattern on the package serves as a bridge between traditional culture and game culture. With complicated craftsmanship and elegant styles, the pattern is perfectly compatible with Chinese aesthetics. All such elements, including the flying fairy fresco of the “prosperous” Tang Dynasty, exceptional calligraphy and painting of the “elegant” Song Dynasty, and mythical creatures’ totem of “heavenly” Tang Dynasty, are systematically blended in the same scene, with each element correspondingly revealing the unique charm of its dynasty. As you are tasting the time-honored history of Shede, accompanied by mythical figures from Jade Dynasty, you are also indulged in the endless charm of Chinese traditional culture spanning thousands of years.