National Charm

Entrant

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 8)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 9)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - National Charm (Image 10)

About The Entry

“National Charm” by Guo Tai is a limited edition of its finest Baijiu. The Lantern symbolizes happiness and reunion and is one of the most important symbols of Chinese culture. 福，translated into Blessing, is a popular Chinese character. The design draws on Chinese paper-cutting techniques with flower and fish passing our best wishes: May you year flower in riches and get more than you wish for, that enhance the quality and excellence of this wine, give life to this packaging.

Our vision was to create a product as exciting to gift as it is to use, rooted in sustainability, that uplifts your vibration. The Lantern (wine packaging) could be reuse as a decoration. Typically made of recycled pulp tray, granting it with Eco-friendly aspect.