HEYPOP SODA

Entrant

Spark Branding & Advertising

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Shanghai Backus Wine Co., LTD

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 1)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 2)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 3)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 4)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 5)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - HEYPOP SODA (Image 6)

About The Entry

HEYPOP is a brand new sparkling water from Shanghai Backus Wine Co., LTD., a leading producer of pre-mixed cocktails in China.

This sparkling water features "0 sugar 0 fat 0 card" with 3 times gas content, which makes bubbles burst in the mouth. It is slightly sour and sweet with a touch of astringent taste, which is associated with those delicate and subtle emotions in youth.

We create four cartoon characters with different personalities according to four different tastes.Dip in bubble water, connect the bubble to the freckle, and gently attach it to the cheek. The character image of each flavor also corresponds to the different sour and sweet mood of the day.