2022 | Professional

MUSE Design Awards Silver Winner

Shangri-La Altitude Series Dry Red Wine

Entrant Company

Wuhan Pufine Creative Technology Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shangri-La

Country / Region

China

The location and ecological environment of grapes are the most important conditions for determining the quality and grade of red wine. Shangri-La means "the sun and moon in the heart" in Tibetan, representing the sacred place that everyone yearns for. The unique high-altitude and low-latitude ecological environment here has become the core selling point of this series of products. The higher the altitude, the higher the product level. Using the form of contour map, different colors correspond to the coordinates and altitude figures of different heights, intuitively highlighting the unique selling point and scarcity of products, and it is precisely the treasures representing this sacred place that need to be explored and protected.

Credits

Creative Director
Xia Ling
Main Designer
Wang Yang
Technology Director
Zhou Xiaoli
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