2022 | Professional

MUSE Design Awards Platinum Winner

YINNO UNICO Boutique Store

Entrant Company

MMC DESIGN

Category

Interior Design - Retails, Shops Department Stores & Mall

Client's Name

YINNO UNICO

Country / Region

China

The brand concept of Yinno Unico is to show contemporary females’ spirit of self-growth in multiple dimensions including wisdom, knowledge, courage, confidence, artistic cultivation, etc. Athena, the goddess of wisdom who represents the awakening of females’ power and the break of traditional shackles, can be considered as the epitome of modern women today, and inspired the designers to create a multi-dimensional space for Yinno Unico to convey its brand values.

The designers didn’t deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. The spatial axes that are symmetrical at horizontal and vertical levels, as well as the circulation routes organized in the space, not only show the aesthetics of order but also unveil solemn divinity. And through the stairs at the end of the space, that kind of sacredness is fully unfolded.

The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.

The “three-dimensional” staircase creates a connection between sight, touch, physical world, and inner sensitivity. It opens consumers’ mental world, and also captures the figure of nature in the spatial structure.

Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.

Credits

Chief Designer
Chen Linping
The Design Team
Qu Binjie
The Design Team
Liang Yuan
The Design Team
Zhang Ji
The Design Team
Xu Chenglin
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