Vietnam   |  2019

Stella

Entrant Company

Bratus Agency

Category

Packaging Design

Client's Name

STELLA PHARM

Sub-Category

Medical

Experience Level

Professional

Established in 2000, Stella Pharma is now one of Vietnam leading generics manufacturers. The latest Stella packaging collection puts on the more modern and creative appearances, standing out from other Pharma brands and representing the new aesthetic innovation of the Vietnam health-care industry. Inspired by the Swiss movement, the new key visual system reveals 12 different categories with abstractive conceptual graphics in different color palettes, playing with positive and negative geometric forms to create the unique and international looks for the medicine packaging. Each category’s key visual reflects the concept of human organ systems as well as how Stella products help to cure diseases, forming the direct visual associations and enhance the brand recognization. The minimal and clean grid system improves the clarifying and consistent packaging contents, help the pharmacists easily distinguish different doses. Furthermore, the systematic layout grid also promotes its flexibility while applying on different sizes and products, from boxes, jars, to tubes and blisters. To Stella packaging, it is the time for the visual revolution of Vietnam pharmaceutical packaging.

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