DEEP Whisky Club

DEEP
is a new brand created by a well-known group in the domestic entertainment industry.
It combines the strengths of catering, lounge, nightclubs and clubs
to create a new entertainment product and business model.
WHISKY CLUB
Most of the old whisky wineries originated from deep valleys.
Just as this project is located in a basement of Nanjing West Road,
DEEP is the design core that needs to be expressed.
Black hole, space, crust, volcano, canyon, lava and pupil
together constitute the conceptual elements of the project design.
The entrance is like an excavated volcanic cave.
The rough surface is inlaid with red copper,
which satisfies all curiosity and exploration.
In the deep channel, black and light form a vertical volume visually,
feeling the infinite expansion of space, extending the reflection,
and opening the door of self perception at both ends of the known and unknown.
The soft radian and restrained color
creatively make the whole space more tension,
and interpret the gentleman's style and quality life
with a kind of pleasant spatial language.
The interior is made of ubiquitous visual elements, circular breathing lamps,
volcanic rocks with rich texture, combined with metal and acrylic,
which is unique and rich in profound connotation.
The reddish metal texture is integrated into the overall space,
and it looks brilliant under the light.
Under multiple changes,
the scene looks like the moment when alcohol sneaks into the brain.
The human spirit is broken up and separated from the physical material.
I will become a new me.
"Light is another life in space".
Vision precipitates the influence of subconscious power and atmosphere,
creating a unique experience that can blur the boundary between people and the environment.
With the change of business hours,
the color of lights changes with music.
Light and nature are integrated into every detail.
Architecture is silent, but it is expressed in form.
From single natural form to combined fission,
it is implanted into the core area of the bar,
highlighting the theme of crustal lava associated with it.