MOCA STORE

“The hidden knowledge of Folding-book manuscripts, to preserve Thai local wisdom.”
This shop has been designed under the concept of “Samut Khoi” or Folding-book manuscripts. The designer will use the concept in every detail of the store, whether it is a display stand. storefront used tempered glass to create a craft louvre. Designers come up with new presentation techniques. Give it a modern and modern look to want to pass on Thai culture to foreigners and teenagers of the new era
Folding-book manuscripts are a type of writing material historically used in Thailand, we called “Samut Khoi”.

The manuscripts are made of a thick paper, usually of the Siamese rough bush tree or the paper mulberry, glued into a very long sheet and folded in a concertina fashion, with the front and back lacquered to form protective attached to decorative wood covers. And when you see the section on Thai manuscripts you will see the zig-zag shape that is interesting and creative.

apart from the shape of the manuscript, Thais also use this to exemplify the power of the written word. They have the unique power to preserve the distinctive mental world of a person or people. Texts are often the only record of a particular worldview that has receded over time. Texts that can be dated hold the potential to capture pivotal moments in history that have shaped the present. And designer thinks this can be an excellent concept to translate to the object in the space.