2022 | Professional

MUSE Design Awards Gold Winner

Gemking

Entrant Company

CCM Jewelry(Shenzhen) Co., Ltd.

Category

Fashion Design - Jewelry

Client's Name

CCM Jewelry(Shenzhen) Co., Ltd. / Forstyles Fine Jewelry Corporation

Country / Region

China

Gemking series is composed of many different modular components, and all components can be assembled freely through specially designed patent interfaces. The most prominent advantage of this innovative design is that it enables consumers to create original jewelry according to their own preferences, therefore enhances users' engagement and interaction.

Given the particular detachable structure of this innovative design, the design team integrates the pattern design, material selection, color perception, manufacturing process and other aspects to obtain a comfortable and pleasant visual effect and diversified functional variations. Among them, the patented design of the dynamic innovative structure makes the product flexible in terms of structure and function, allowing users to detach and assemble the components and independently explore different forms and functions of the product. It changes the status of traditional jewelry with relatively fixed structure and limited function, enriches the connotation and function of the product, and meets the diversified aesthetic and matching needs of users. Moreover, the detachable structure allows merchants to show various style changes with less components, enhance interaction with consumers, reduce inventory pressure and improve resource utilization.

The application of hign-end Grade 5 titanium and CNC precision machining creates this high-precision product combined with space technology metal and patented structure. Users can wear the jewelry safely, and change its style freely, realizing the sustainability of the functions and materials of the product, and reducing the cost of replacement, maintenance and upgrade.

Credits

Designer
Xiaoxin Xue
Designer
Xiaohui Xue
Designer
Ru Fan
Designer
Qingqi Zhang
Designer
Tingting Shen
Designer
Chaorong Liang
Designer
Longying He
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