snow zero point/Z-point

As the low-alcohol and low-calorie hard sparkling water dedicated to the Gen Z who value a healthy lifestyle and self-gratification, "Zero" comes with the package design that caters to their aesthetic orientations. The name "Zero" symbolizes the midnight, the time to enjoy revelry and welcome a new day. The continuation "Zero" implies is encapsulated and visualized by the infinity symbol - ∞, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. The infinity symbol is further transformed into the unique water-drop shape of the bottle. Even more subtly, a new infinity symbol - ∞ can be formed by connecting the mouths of two bottles, thus serving users with strong social attributes and playfulness. On the bottle, the number "0" with the font effect of 3D liquid metal is quite striking and highlights a futuristic style, thereby allowing the package to match the consumption scenarios more closely.

Moreover, the vigorous and youthful charm of this package design is strengthened via the illustrations that can be seen through the hard sparkling water. These illustrations are designed to represent different flavors, which fully utilize the pioneer visual art such as Expressionism and Memphis. And the bright and intense colors used echo the infinity symbol on the bottle, creating a distinct characteristic to attract the consumers who have a fancy for pretty things. "Zero", the healthy low-calorie hard sparkling water, is expected to create a mental habitat for consumers to alleviate the stress of work and to enjoy the continuous revelry and leisure moments.