Snow Draft Beer

Brewed only with water, malt and hops, it is China's first pure-malt draft beer launched by SNOW BREWERIES. The pure materials and the advanced brewing technology adopted ensure the fresh and original taste of the beer. The series of package design for the glass bottle and the can is centered on the brewing concept of purity and high quality, which takes pure white and vibrant green as the main color scheme. As for the color of the glass bottle, aurora green is specially selected to protect the beer from sunlight and help maintain the optimal taste, which also highlights the premium beer brewed with pure materials. The bottle waist is slightly narrowed to make it more comfortable to hold while visualizing the charm of softness.
Furthermore, the series of package design harmoniously combines the patterns of malt and water ripples, as well as the calligraphy font, to form a unified visual identity via the similar visual effects. The bottle is embossed with the Chinese characters of "Chunsheng" (meaning "pure" and "draft") in the calligraphy font, whose sleek lines visually imply the smooth taste of the beer, as well as its purity. By combining the patterns of various brewing materials, the package design not only highlights the brewing concept of purity and high quality, but also vividly conveys the fresh and original taste of the pure-malt draft beer.