2022 | Professional

MUSE Design Awards Gold Winner

RELX XIAOJINZHI

Entrant

Shenzhen RELX Technology Co., Ltd

Category

Product Design - Other Product Design

Client's Name

Shenzhen RELX Technology Co., Ltd

Country / Region

China

Xiaojinzhi Series is the first independent flavor stick specially designed for e-cigarette in the industry. It uses a three-stage innovative structure design, and the natural particles are atomized with the original plant extract technology. 4 optional flavors (mint flavor, tobacco flavor, coffee flavor and tea flavor), highly restored appearance of traditional cigarette filter tip, the deisgn of no switch, plug and play, and throwing away after use, while preserving the traditional sense of smoking, guide more traditional smokers to change to a healthier, more pleasant and non-intrusive lifestyle. Xiaojinzhi retains the specifications of the traditional cigarette, adopts a unique 3-stage structure with built-in PET fiber filter cotton on the upper and lower sides to absorb condensate, which fits the user's lip contact shape when smoking, making the taste more pure and the entrance more assured. And users do not have to worry about liquid leakage. Secondly, each flavor stick can be directly discarded after use, which is convenient and hygienic. Xiaojinzhi Series optimises plant materials, adopts the new plant original extraction technology, and lock the natural plant ingredients and aroma in the stick through the process of recombination granulation. The taste is unique and the fragrance is long-lasting. Its aroma components are released stably, which makes the taste characteristics more real and natural, comparable to the smoking experience of traditional cigarettes.

Credits

Shenzhen RELX Technology Co., Ltd
Chen Chen
Shenzhen RELX Technology Co., Ltd
Weifeng Chen
Shenzhen RELX Technology Co., Ltd
Dapeng Liu
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