2022 | Professional

MUSE Design Awards Silver Winner

Sour3 Sawa

Entrant Company

Triangler Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Mercuries Liquor & Food Co., Ltd.

Country / Region

Taiwan

Sour3 is a series of cocktails containing high percentages of fruit juice and marketed as a drink bringing consumers pleasant tipsy moments.



The key visual is a large circle of ripe, juicy fruits emphasizing juice percentage. The young lady sitting beside the fruits enjoys her drinks on a bright, breezy day.



Each product in the Sour3 series is season-limited, so the fruit, lady's clothes, and hats change in different flavors, but they will always be romantically enjoyable.

Credits

Triangler Co., Ltd.
Chi Yao Tang
Triangler Co., Ltd.
Chun Yao Huang
Triangler Co., Ltd.
Hsiang Chia Wu
Triangler Co., Ltd.
Wei Zu Chen
Triangler Co., Ltd.
Yi Wang
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