Sour3 Sawa

Entrant

Triangler Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Mercuries Liquor & Food Co., Ltd.

Country / Region

Taiwan

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 8)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 9)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Sour3 Sawa (Image 10)

About The Entry

Sour3 is a series of cocktails containing high percentages of fruit juice and marketed as a drink bringing consumers pleasant tipsy moments.

The key visual is a large circle of ripe, juicy fruits emphasizing juice percentage. The young lady sitting beside the fruits enjoys her drinks on a bright, breezy day.

Each product in the Sour3 series is season-limited, so the fruit, lady's clothes, and hats change in different flavors, but they will always be romantically enjoyable.