2022 | Professional

MUSE Design Awards Silver Winner

Mr.Lu

Entrant Company

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Category

Conceptual Design - Other Concept Design

Client's Name

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Country / Region

China

Built right on the lake, with convenient transportation and abundant landscape resources, the “Happy Stay In Diyin Lake” project is located on Diyin Road, TriangleTown, Zhongshan City. A large number of egrets live on the island in the center of the lake due to the unique ecological environment of Diyin Lake. Lakes, islands, greenery, and egrets complement each other and are suitable for travel and living. In response to the superior natural landscape and the resonating needs of the customer group, the IP image, Mr. Lu, came into being with the egret as the origin of creation. The IP image attains the design inspiration from egret and manages to personify it, with simple white, blue, and orange as the main design tone. Among them, white symbolizes tender and flawless clouds, the blue gradient symbolizes the rippling lake and the splendid blue sky reflected in the lake, and the orange gradient is the eye-catching sunset scenery. The overall design is harmonious and pleasing, perfectly in line with the image of the lakeside real estate project it represents, bringing a feeling of warmth, tranquility, and fascination to the customer group gently. Mr. Lu is the embodiment of people who live in a prosperous city but still hold a passion for life and always have a unique aesthetic taste toward life. Its image could be a chic person who wears headphones and is keen on music and fashion; a passionate guy who is carrying a book and is devoted to art and literature; a wiser man who is well-dressed and is facing the world with knowledge and modesty. Mr. Lu stands for those people who try to maintain their classy lifestyle in the big city and pursue a higher quality of life.



Credits

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Gang Xu
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Fang Jiang
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Weibin Huang
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Langran Ou
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Feng Li
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Youming Gao
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Jian Guan
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Mingliang Su
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