2022 | Professional

MUSE Design Awards Gold Winner

阅山号-山歌茶叶包装设计

Entrant Company

湖南山海创意文化

Category

Packaging Design - Other Packaging Design

Client's Name

湖南阅山茶叶有限公司

Country / Region

China

用中国的东方美学讲述中国的设计故事,包装的主视觉灵感来自千里江山图,所以在设计主视觉符号时采用山字作为大创意,采用山峰的层峦叠起的气势进行表达,采用三维的表现形式进行诠释。色彩的运用上采用山青色和水蓝色作为视觉传达。很好的突出了该品牌的特殊性。主视觉的设计很好的突出了阅山号这一品牌的个性,整个包装简约而不简单。

Credits

设计总监
柏翼
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