阅山号-山歌茶叶包装设计

Entrant

湖南山海创意文化

Category

Packaging Design - Other Packaging Design

Client's Name

湖南阅山茶叶有限公司

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 1)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 2)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 3)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 4)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 5)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 6)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 7)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 8)

MUSE Design Awards Packaging Design - Other Packaging Design Winner - 阅山号-山歌茶叶包装设计 (Image 9)

About The Entry

用中国的东方美学讲述中国的设计故事，包装的主视觉灵感来自千里江山图,所以在设计主视觉符号时采用山字作为大创意，采用山峰的层峦叠起的气势进行表达，采用三维的表现形式进行诠释。色彩的运用上采用山青色和水蓝色作为视觉传达。很好的突出了该品牌的特殊性。主视觉的设计很好的突出了阅山号这一品牌的个性，整个包装简约而不简单。