2022 | Professional

MUSE Design Awards Gold Winner

Deduce Identity Network Identity Intelligence

Entrant Company

Deduce

Category

Product Design - Future Technologies (NEW)

Client's Name

Deduce

Country / Region

United States

All consumer journeys start with identity. The online consumer experience, then, is directly related to correctly identifying each consumer and determining if their identity represents a risk or is trustworthy. So an online consumer experience built on trust that substantially reduces user friction is the future of product design UX.



Eg: Account Creation: the challenge for every B2C facing the enterprise, outside of MAMAA companies (Meta, Amazon, Microsoft, Alphabet, and Apple) who have immense data volumes but don’t share that identity intelligence, is this is the first time they are seeing a new user. They have zero historical data to determine risk or trust. As such, most businesses require the user to perform some sort of verification, typically clicking on an email link or a OneTimePin. Both methods of verification cause friction for the new customer and in almost 10% of cases lead to account creation churn. This has a material impact on the company. Not only is the lifetime value of a new customer lost, but so is the cost of acquisition marketing.



In a world-first, with the volume of real-time online behavioral intelligence generated by the Deduce Identity Network, every new identity is given a risk or trust score. For users creating an account that’s considered trustworthy, enterprises can forgo the verification step and take the new customer to their targeted content. This dramatically reduces account creation churn and not only delivers incremental value to the business, but it also delights the consumer.



Deduce has created an entirely new source of identity intelligence for our clients to reduce friction, improve conversions, and combat identity fraud. Our solutions provide never-seen-before actionable intelligence and explainability to security/fraud forensics and user experience teams.



With 500M+ unique identity profiles that collectively generate in excess of 1.4B daily interactions, Deduce sees the majority of the U.S. population transact in real-time, multiple times a week. As risk data is continuously evolving, our identity-backed, real-time behavioral intelligence is algorithmically combined to produce a comprehensive list of both risk and trust signals and identity scoring.

Credits

Founder and CEO
Ari Jacoby
VP Finance
Andy Pruss
VP Marketing
Andy Sheldon
VP Sales
Adish Kasi
CTO
Robert Panasiuk
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