2022 | Professional

MUSE Design Awards Gold Winner

Shacheng·Taste 70

Entrant Company

Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Shacheng wine is an old winery with a history of more than 600 years. It was the most brilliant in the 1970s. Shacheng "taste to 70" this product creativity comes from the shape of cassette tape. Cassettes originated in the United States and became popular in Europe. With the reform and opening-up in the 1970s, cassettes were the earliest media that influenced the contemporary art, culture and behavior of China. They were also the deep memory symbols of the 1970s for most Chinese people. The creative intention of this liquor packaging is to awaken the memory of Chinese culture and life in the 1970s, and to aftertaste the taste and feelings of Shacheng liquor in the 1970s, so as to promote the purchase of consumers.

More Gold Winners
Interior
2022
MUSE Design Awards - Rong Restaurant

Entrant Company

Tolerant Design

Category

Interior Design - Restaurants & Bars

Architectural
2022
MUSE Design Awards - CR Life Sciences Park

Entrant Company

HONGSHI DESIGN

Category

Architectural Design - Mix Use Architectural Designs

Product
2022
MUSE Design Awards - TO-U3 Bluetooth Earbuds

Entrant Company

Shenzhen Edifier Xinzao Technology Co.,Ltd.

Category

Product Design - Music, Audio & Sound

Packaging
2022
MUSE Design Awards - The baby meal that starts with a smile

Entrant Company

Ivie

Category

Packaging Design - Rebrand