2022 | Professional

MUSE Design Awards Gold Winner

Shacheng Brand·Snow Brewing

Entrant Company

Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Zhangjiakou is one of the top ten ice and snow tourist cities in China. It is the site of the 2022 Winter Olympics and is known as Davos of the East. It is also the location of Shacheng Winery. Spring is a good time for wine making. The ice and snow melt, the water flows through the geothermal heat, and enters the deep glacial rock formations through the underground underflow. After natural filtration, mineralization, natural snow water is formed. The snow water is rich in minerals and a variety of trace elements. The human body has a health care effect, and it is the good wine that God bestows on Shacheng Winery. Shacheng Liquor is creative with the natural phenomenon of melting ice and snow into water. This phenomenon is cleverly integrated into the design of the wine bottle, and intuitively conveys the pure, natural and healthy product concept to consumers.

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