2022 | Professional

MUSE Design Awards Silver Winner

Urban Lightweight-design Down Jacket

Entrant Company

Ningbo Peacebird Fashion Men's Wear Co., Ltd.

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

Peacebird Light Down Jacket of lightweight and chic design realizes efficient heat retention and high freedom of body movement, which provides a well-fitting, comfortable and warm experience for users. Designed based on analysis of massive human data, the ergonomic zoning system makes targeted adjustment of down filling amount for various body parts with different sensitivity to temperature, so that the whole filling amount can be kept within 100g. Such a design ensures light weight of the product and achieves high-performance heat retention in critical parts, contributing to a comfortable user experience. The aerodynamic curves of sport coupes introduced into the overall contour allows enough room for more freedom of body movement. The A-type golden section design visually improve users’ body proportion, thereby satisfying the aesthetic needs of urban commuters in winter. Besides, the product boasts excellent waterproof and windproof properties to cope with changeable weather.

Credits

Deputy director of design Center/ Ningbo Peacebird Fashion Men's Wear Co., Ltd.
Wu Yang
Designer/ Ningbo Peacebird Fashion Men's Wear Co., Ltd.
Haotian Chen
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