2022 | Professional

MUSE Design Awards Platinum Winner

Freeze into Fragments of Time

Entrant Company

Shenzhen TigerPan Packaging Design Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Guangzhou Kadilian Cosmetic Co., Ltd

Country / Region

China

Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design. Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. We adopt deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product. Imagine how eye-catching it can be in window display! Just like some post-sale comments saying, it is a piece of artwork even when it is finished.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Yahui Wang
Project Manager
Hua You
Technical Support
Zhangkun Xie
Video Editing
Chao Ma
3D Renderer
Juanjuan Wu
Creative Direction
Yancheng Tang
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