2022 | Professional

MUSE Design Awards Silver Winner

Entry Lux Down Jacket

Entrant Company

Hunan Dongfang Fashion CO.,LTD

Category

Fashion Design - Other Fashion Design

Client's Name

Hunan Dongfang Fashion CO.,LTD

Country / Region

China

This entry lux down jacket, designed for middle-income men, adopts Japan’s TORAY® functional custom fabric and advanced down-proof technology, filling itself with fluffy and fleecy goose down, to meet consumers’ clothing needs for fashion, cold prevention with light weight and easy care. It feels warm and handsome outdoors, as well as light and comfortable indoors, bringing users an excellent dressing experience.

This product uses TORAY® functional custom fabrics from Japan with great index in windproofness, waterproofness and breathability. The super waterproof, lasting windproof, and highly breathable performance are thus created to keep warm and firm, fresh and comfortable, and prevent static electricity interference. The fabric is crisp and stylish with the dense, fine, and flat surface, against being torn easily. Moreover, after special noise reduction treatment, the friction noise in walking can be significantly reduced.

The product adopts advanced seamless lock velvet technology, instead of the traditional down gap routing, making it light and down-proof, and also free from the high temperature damage during the sewing process. The inner liner is made of high-density microfiber to prevent the down from running out. Moreover, it uses German down-proof needles, which creates finer needle holes rather than large-area ones with precise sewing, bringing users an excellent dressing experience.

The product boasts 90% high goose down content of 5A European standard with 800+ high filling power, making it light and fluffy with lasting warmth and excellent windproofness against outdoor temperature changes. Its natural fur collar is healthy and environmentally friendly without any odor, enabling users a soft touch and warm experience in winter.

The product is designed with a detachable drawstring hood, which can be retracted freely for easy cleaning, and can also be matched to suit different styles. Its exclusive zipper pulls smoothly, making it easy to put on and take off, thus saving worry and time. In addition, the internal thread cuffs are comfortable and dirt-resistant, and can effectively resist the cold wind from the outside. And the superimposed pockets with side hidden buttons and slanted inserts have a large storage space and are free and convenient outdoors.



Credits

Hunan Dongfang fashion CO.,LTD
Xiang Liu
Hunan Dongfang fashion CO.,LTD
Zhe Yang
Hunan Dongfang fashion CO.,LTD
Liang Guo
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