Journal de Chic

Traditional sketch diaries are similar to each other where people who enjoy drawing and sketching should be more expressive and creative. An iconic sketch book could motivate target groups to do more ideation even in a typical office workplace, at the same time, to promote active travelling. Thanks to the compact size that everyone could easily carry it without hesitation when travelling. This is a collectible item as it is a series of 12 travel journals. The present design composed of plain papers and dotted papers fit anyone who wish to draw freely, write up a short paragraph or to design a logo with the support of grid.



People can input longitude and latitude that printed on the unique color strap in order to explore suggested mysterical scene through internet channel - an alternative way to connect different stories, culture and people together. Episode two is now being developed that consisted of another 12 cities. Journal de Chic is like no other. It is original, chic and iconic yet manufactured in high quality FSC-certified papers, environmental-friendly cardboard as hardcover material. 160 sheets inner paper (100g woodfree paper) CMYK & PMS. Comply with EN 71, EU standard, ISO. Matt lamination, varnish UV coating for surface treatment with specific binding technique. We target at mid-tier market with target groups between 16 - 35 years old.intend to share the art of travelling by capturing unusual moment to reflect the characteristics of major cities with other angles.



Designer inspired by street culture, expressive florescent splash are adopted where “X-X-X” implies those cities visited, we put a cross symbol over the map. People can input longitude and latitude appeared on color strap to explore suggested mysterical scene through internet. It allows an alternative way to explore life experience and promote active living. This is a series of twelve travel journals depicting six major cities, regarding living culture, object of desires, religions, needs and wants, love and hope.