Mizone Seasonal

Mizone has been the leading vitamin drink brand in China for 20 years. It’s popular due to its thirst quenching attribute and refreshing taste.



To infuse the brand with new excitement, Mizone launches spring and summer limited edition on market. The packaging breaks Mizone’s brand-driven design principle by maximizing the appetizing seasonal flavor and seasonal association as well as remaining the brand recognition.



The creative concept of spring limited rose grape flavor is spring revival.



The wildly growing grape vines set off the spring limited icon. They grow up while wind around the wet grapes. The growing tendency is corresponding to Mizone pulse on core line. Based on Mizone blue, a large scale of fashionable pinky purple is added to create a spring exclusive romantic atmosphere as well as is associated with the refreshing fruity flavor from rose grape.



After being launched, spring edition becomes No.2 best-selling flavor within Mizone, only behind the star flavor from core line. Its good-looking and tasty flavor make it essential for the youth to carry around when going outdoor.



The creative concept of summer limited tropical fruit flavor is summer refreshing.



Mango, pineapple and ice smash into water and cause ripples in water. The yellow from tropical fruits is bright, attractive and appetizing when being set off by Mizone blue water flow and ice. The summer limited icon on beach umbrella communicates the cooling and refreshing idea of playing with water in summer.



Drink Mizone summer limited flavor to have a toast to the refreshing summer.