2022 | Professional

MUSE Design Awards Silver Winner

Golden Years Series

Entrant Company

Changsha Wenjing Information Technology Co., Ltd.

Category

Fashion Design - Watches

Client's Name

Changsha Wenjing Information Technology Co., Ltd.

Country / Region

China

Golden Years Series is a new generation of quartz watches with light overall and long-lasting battery life for two years, which has a build-in high precise movement for accurate timekeeping. Its newly shaped watch case which firstly adopts natural nacre can present a colorful matte texture with changes in light, and its fresh emerald dial is visually tense, like the clear ocean. The design is inspired by undulating sea, while the brilliance of the natural nacre is like colorful life after hardships in life, showing people' s life concept of hard-working and struggle for happiness. The Golden Years Series watches adopts natural nacre as their main appearance. It presents colorful colors on the surface of natural nacre by oil spraying, and is equipped with an exquisite crown carried 10 Czech zircons with gradients in size and color on both sides. The streamlined arrangement of Czech zircons is like the incarnation of waves in the sea, and the colors from shallow to deep show the breadth and depth of the ocean, which pays more attention to the innovation of structure and appearance with a unique integrated layout. Golden Years Series has superior Waterproof Performance. Its 30-meter waterproof level(3ATM) ensures normal use in situations such as hand washing and rain. It can provide daily waterproof protection, perfectly meet the needs of users, and allow users to enjoy the ultimate experience. The extremely comfortable soft leather strap with an ergonomic design concept is like the user's second skin when worn, allowing the user to wear it for a long time without discomfort, giving a good impression at first glance. Golden Years Series uses a three-layer coating by vacuum ion plating in bezel and case, which effectively improves the wear and corrosion resistance of the watch. Its selected double-layer brushed cowhide is full of originality and enhances the overall texture of the watch, in line with the design requirements of modern aesthetics.

Credits

Changsha Wenjing Information Technology Co., Ltd.
Amy Xiao
Changsha Wenjing Information Technology Co., Ltd.
Ivy Yi
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