FOTILE SI Design 2022

Guided by FOTILE's corporate mission "for the well-being of families", this project aims to create a kitchen exhibition center and offer visitors an opportunity to experience the products of the company.

The project builds a bridge between customers and the brand through four aspects: visual communication, product and service, store environment and brand behavior. It helps develop experiential values that are perceived as comfortable, high-quality and futuristic among high-end clients.

Based on the AISAS model (Attention, Interest, Search, Action, Share), the project's interior space adopts an integrated modular structure with new “embedded” and "suspended" displays and a specially developed combination of "edge frames + light band" to exhibit products with different specifications on a smooth, flat surface. Coupled with the stand-alone kitchen experience section, the layout design of the project effectively expands the space vision and creates a smooth touring experience for visitors, making it more convenient for the experience and interaction of a group of people while enhancing the overall space utilization. Meanwhile, with the help of intelligent control and a multimedia display of sound and light, the project provides an ideal place for customers to interact with the products and understand their core advantages and then entice purchase intentions.

In order to create a simple and unified visual effect of the space, the center uses black, white and gray as the main colors and a background against which the products are exhibited. The visual scenes are blended together with natural tones, giving off an oriental flavor of Zen. Besides, the lighting of the store adopts a "de-flooding" solution commonly seen in high-end commercial places to enhance product texture and provide a comfortable environment for users.