2022 | Professional

MUSE Design Awards Silver Winner

Checkmate

Entrant Company

Guangzhou Boderry Watch Co., Ltd

Category

Fashion Design - Watches

Client's Name

BODERRY WATCH

Country / Region

China

As a brand-new watch series owned by BODERRY WATCH, the Checkmate series comes with the innovative design of patterns and structures, striking the optimal balance among aesthetics, functionality and comfort. It serves as the revolutionary time management tool, and also as the craftwork that shows a humanistic touch to elevate the spiritual world of modern users to a new level.

Designed with inspiration from the urban architecture layout of Barcelona, the dial features the distinctive checkerboard pattern. On the dial, the orderly parallelism and intersections of lines not only create a simple and solid visual effect, but also communicate the design concept of "rule-based regulation and inter-ethnic inclusiveness", which is reminiscent of Barcelona's strong humanistic ambiance. In terms of the functional area of the dial, it achieves the extension of functionality by using the three modules showing the days, weeks and months, instead of the regular chronograph. Respectively located at the sectors of 3, 9 and 12, the three functional modules jointly create an orderly and mechanical style that resonates with the inclusive design concept mentioned above. The subtly designed Checkmate series can serve as stylish accessories while telling time precisely.

Moreover, the case is 40mm in diameter. Such a standard size caters to a wider range of customers, which is conducive to expanding customer group. Made of the 316L stainless steel, the case is further polished for a better texture, highlighting the refinement, simplicity and order of the design, as well as visualizing the sense of low profile and light luxury.

Credits

Designer
JiaYuan Hou
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