2022 | Professional

MUSE Design Awards Silver Winner

Sunboy sunflower seeds gift box

Entrant Company

Shenzhen Tiger Packaging Design Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Bayannur Sanpangdan food Co., Ltd

Country / Region

China

The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses oil painting style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth and high quality of brand products, and the shaping of character IP enhances the brand’s intangible assets.

We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Qian Chi
Assistant Designer
Jingwen Xiang
Illustrator
Ping Yi
Technical Support
Zhangkun Xie
3D Renderer
Yuling Zhu
Video Editing
Chao Ma
Project Manager
Lei Peng
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