2022 | Professional

MUSE Design Awards Platinum Winner

Mystery and Ebullience from Ancient East Africa

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Luckin Coffee Technology (Hainan) Co., Ltd.

Country / Region

China

Every young person who is fascinated by coffee may have an innate familiarity with the coffee beans produced in Ethiopia. However, most of coffee lovers have not experienced the local breathtaking scenery, which leaves enough space for imagination for our creation.

The inspiration comes from the mysterious and sexy “black beauty”. In Africa. black is figured as a symbol and representative of professional and unknown mystery, and the flower leader of coffee beans is an example. In the form of surrealist illustrations, the scene of free and unrestrained black beauties moving through flowers is the imagination of the nature in the eyes of deer and sexy black beauties. The application of symmetry aesthetics to the front and back of the packaging reflects the characteristics of equality, freedom and mutual coordination, which is an aesthetic bridge across various regions and peoples. The cut of number 5.0 is placed on both sides of the main display surface, in order to form deluxe and fancy splicing elements, with infinite connection, and infinite orderly display.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Zhiyi Jiang
Illustrator
Ping Yi
Technical Support
Zhangkun Xie
3D Renderer
Yuling Zhu
Project Manager
Lei Peng
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