2022 | Professional

MUSE Design Awards Silver Winner

Anne's Clinic Personalize Nutrition Program

Entrant Company

Shenzhen Anne's Clinic Biotechnology co.,Ltd

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

Anne’s Clinic 3021 is a low-carb diet specially designed for weight watchers. It allows users to naturally burn excessive fat by controlling the amount of carbohydrates they ingest and providing an appropriate amount of protein and fat, thereby achieving the goal of weight management.

The product requires 3 phases, 0 fasting plan, and takes 2 months to develop 1 weight-loss habit". That’s how the brand name was coined.

The series packages are designed on the basis of the ingredients and flavors of dietary supplements, with color schemes corresponding to different ingredients (e.g. light yellow for mangoes, yellow for corn, and dark red for red dates), and illustrations of ingredients and lab instruments in a hand-drawn style, which symbolizes the professionalism and scientific rigor in the development of the product.

Protein is an essential nutrient vital to human bodies. The need for it only increases during a diet. Thus, 3021 provides sufficient amount of high-quality protein for users. On the product package, the design team uses digital visualization to highlight the protein amount in each product, making it easier for users to consume enough of it for healthy weight loss.

Credits

Mingli Li
Yuanyuan Mei
Qiulan Li
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